This website was a significant component of the new branding campaign for Heartland Builders.
In addition to acting as the company’s avatar for potential home buyers looking for information - communicating our knowledge, experience, and easy-to-follow process - the website was designed to improve the user’s experience via clear messaging, easy to understand copy, and consistent branding. It succeeds thanks to the incorporation of blogs, videos, a new floorplan finder tool, and a sense of fun. Our new tagline, “Easy. Fun. Fast(er than you think).”, along with bright colors, simple icons, and lots of white space, help keep things approachable but knowledgeable.