Advertising / Promo Packages

Looking for effective, high visibility, and continuous marketing opportunities to reach your target audience?

Let the HBA create a custom year-long sponsorship or marketing package to help you gain the exposure and recognition either with the HBA’s membership, or through the consumer marketing opportunities for the Greater Grand Rapids area.  The HBA’s advertising and promotion options are available through event marketing, publications, website marketing and specialty sponsorship packages.

The HBAGGR is working to develop the next generation of home building professionals.  To do that, we have identified 5 priorities for 2015.  But we need your help!  Become an industry partner with by supporting our “Next Generation” initiatives.  Next Generation Partnerships



Updated_ParadeofHomes_verticalThe Parade of Homes is a specialized marketing program and event for HBAGGR builder members to showcase craftsmanship and promote future home sales. It also acts as showcase in a new home setting for member suppliers to present their products and services to those looking to purchase. The Spring Parade begins on Memorial Day weekend and the Fall Parade begins in October.

Within the event there are various partnership opportunities including presenting sponsor, map sponsor, tickets sponsor, and more!

Thank you to our Parade of Homes Sponsors!

  • Option 1 Credit Union
  • Williams Kitchen & Bath
  • Cosmopolitan Home Magazine
  • Century

To find out how you can become a sponsor of the Parade of Homes, please contact Andy Lofgren at (616) 281-2021 x 250 or via e-mail at


The Home Builders Association of Greater Grand Rapids is continuing their partnership with ShowSpan.  Stop by and see us at the myGRhome Resource Pavilion.  We will have a wide variety of resources to help you with your next project, or just help you find who to talk to at the show.


Education and professional development continue to be at the core of the HBA and its services to the industry. We conduct year round education programs designed to keep our members informed about the latest in safety, technology, legal and building code issues as well as industry specific topics (i.e. Green Building, remodeling etc.), as well as fulfill their requirements for continuing education for their Michigan Residential Builders’ license.

To find out more or to become a sponsor of our upcoming education programming, please contact Andy Lofgren at (616) 281-2021 or via e-mail at

Other events offering marketing opportunities include:

  • After Hours Events
  • Awards Celebration
  • Other networking and member appreciation events hosted throughout the year


The Parade GUIDE

Distributed at all Parade homes, and is a must for any company wanting to reach the Parade attendee market and beyond. A digital version of the GUIDE is made available on the HBAGGR website and in various mobile formats!

GUIDE is published for both the Spring and Fall Parades.


The official newsletter of the Home Builders Association published monthly. The publication is directly distributed to all HBAGGR members, nfluential local professionals and legislators throughout Kent, Ottawa, Ionia and Montcalm Counties. Each full-color issue of West Michigan Builder delivers: Latest Association news & event coverage Local industry reports, news and trends Updates from HBAGGR councils, committees and the Board of Directors Editorial features targeted to West Michigan’s building professionals


A free publication distributed  to nearly 500 drop locations around West Michigan.  This audience is looking for the latest information to continue to make their home a better place to live.  myGRhome will contain articles on the latest trends in design, technology for the home, building materials, home upkeep and a classified section dedicated to members for listing available lots and homes. Marketplace product ads will also be available.

 Rates and sizes vary depending on the publication.  Click here for our rate card.

Custom Sponsorships


Designed to provide members a variety of communications about membership benefits and how to make the most of your HBA membership throughout the year. All communications are co-branded with the state and national Home Builders Associations incorporating the value of the 3-in-1 membership and the strength of our connected federation. Your business will be represented on all communications to all HBA members.


Everyone loves to be presented with free gifts. An individual who gets a free gift item tends to remember the brand and spread knowledge about its existence among his/her friends and colleagues. Our members and those that attend our events are no different. These promotional items will be distributed to the attendees of the Remodeling & New Home Show, new members, and member networking events. It is an effective mode of promotion to reach consumers of the home building audience.

Advertise Online

If you are looking for a way to get your name out there, drive more traffic to your website and business while not spending a king’s ransom to do it, the HBAGGR website advertising opportunities may be just the ticket. With a consistent traffic increase, is reaching those interested everything related to homes.

If you are looking for a way to get your name out there, drive more traffic to your website and business while not spending a king’s ransom to do it, the HBAGGR website advertising opportunities may be just the ticket. With a consistent traffic increase, is consistently reaching those interested everything related to homes.

To find out how you can advertise on the website, please contact Tanya Gonzalez at (616) 281-2021 or via e-mail at